Is the architect expected to know everything about construction
or welding?
This topic of discussion has been passed around the Internet for
quite a few years now and elicits passionate responses from both
sides as well as every point of view somewhere in the middle. Here
at Quotient it comes up often just because we are super passionate
about both disciplines - plus we love to talk about process and
thought-provoking, controversial stuff.
If you talk to recruiters or browse through the plethora of job
opportunities you'll definitely notice this nagging trend -- in the
ever-growing list of expected skills and responsibilities
lurks:
Proficiency in HTML, CSS, jQuery and Javascript
Required
What? Most UXDers have all this extensive experience in this and
in that and now they want us to know coding languages that some
spend years perfecting? I thought we were done with this recurring
debate and expectation that a UX Designer (UXD) should not only
know code but know HOW to code? Clearly it deserves some more
attention and dissection for those new to this hot, new discipline,
those in the job market and those who want a UXD to be a Johnny Do
It All.
The UX Population
Us UXers are indeed a varied bunch. Our backgrounds and areas of
expertise vary widely … and I mean widely! Some have a graphic
design background, some an information science background, some a
library background, some a content background, some a research
background, some an anthropology or psychology background and some
a developer/technical background - just to cover a few. Every one
of us brings a different skill set to the table but as great UX
designers we're expected to know everything related to:
- Information Architecture
- Interaction Design
- User Research
- Usability Testing
- Prototyping
- Content Strategy
- Mastery of UX software tools
On top of these interdisciplinary fields, an eye for design and
all things creative, numerous soft skills are expected of a stellar
UXD:
- Solid presentation skills
- Great client/stakeholder skills
- Effective, persuasive communication & writing skills
- Knowledge of emerging industry & technology
trends
- Diplomatic and pragmatic approach
- Collaborator and team player
- Basic knowledge of project management process
But it goes way beyond hard and soft skills. We need to be
professional empaths and superb listeners who are dedicated and
passionate about helping people truly enjoy the world around them.
Now you want us to know everything about code too?
This is not to sound whiney:" Whoa….You are expecting so much of
us!" Clearly a lot of professions require a multitude of skill
sets. But is the architect expected to know everything about
construction or welding? Is the developer expected to know the ins
and outs of user experience? Surely it all depends on the size and
the needs of the business. If small, people are expected to wear
multiple hats since resources are scarce. I certainly don't blame
small businesses looking for a talented hybrid (UX designer/coder)
for that reason alone. Economics matter. But how can you be an
expert in two different fields that actually have a conflict of
interests in some ways?
2 Specialists or 1 Generalist?
Which is more effective: two experts (a UX designer and a coder)
or a two-halved brain? Here's the deal -- the goal of UX design is
true innovation. The coder's goal is to write slick, clean and
maintainable code. Each of these disciplines requires a few years
of experience and knowledge gathering to be considered at the
intermediate level. Jared
Spool, CEO & Founding Principal of User Interface Engineering, defines
specialists in his blog Ideal UX Team
Makeup: Specialists, Generalists, or Compartmentalists:
"Specialists are professionals who
have the time, experience, and projects to allow them to go deep
into a discipline, such as information architecture or visual
design.
Because they can concentrate on the
one discipline, they become very knowledgeable and experienced at
solving the problems that crop up. Having a specialist on board is
often very valuable, since they'll know how to tackle the many
subtleties that can make or break a project."
On the flip side, Spool points out that a generalist
possesses the ability to understand the intersections of
disciplines from multiple perspectives bringing the big picture to
the table. I'd like to say that a seasoned UX designer should
actually understand these interdisciplinary elements to a degree.
As UX designers, we need to comprehend the basics of development
and coding so that we can intelligently design to them. We need to
understand the world of visual design so that our designs are
actualized as we envisioned.
Founder and Publisher of UXmatters,
Pabini Gabriel-Petit takes it a step further in
Specialists Versus Generalists: A False Dichotomy? She points
out that "the ideal UX professional combines many of the best
attributes of both specialists and generalists… Most importantly,
this person can integrate diverse viewpoints and takes a holistic
approach to solving problems." Gabriel-Petit continues on to say
that there are "natural dichotomies between certain UX specialties,
for which it's usually best to define specialized roles within an
organization:"
And [drumroll please] …
- "design and front-end development - I am always amazed by how
many companies still hire UI engineers to design as well as build
their user interfaces. While there are a few brilliant developers
who do both well, that's the exceptional case rather than the rule.
In general, designers do a better job of representing users' wants,
needs, and mindsets, and developers do a better job of writing the
code that implements a user interface."
If the eye is on innovative design and perfect code, I would
think most would agree that two is better than one.

A Natural Contradiction
Designers who can code will constantly face contradictory goals.
As UXDs we are user representatives that are asked to think way
outside the box. Those with in-depth knowledge of HTML will want to
mold their designs into their html box. In his post
Designer are not Programmers featured in ignore the code, Lukas Mathis
(a talented hybrid) puts it well:
"Designers need to be aware of
interaction constraints and usability constraints, but not of
technical constraints. Conversely, most programmers are very aware
of technical constraints, but not of interaction and usability
issues. Designers create for humans; programmers create for
computers. Working together, they can create a holistic
solution.
The best designs are a result of
friction between the designer and the programmer, of divergent
goals which combine into the optimal solution through discussion
and iteration."
The quality or effectiveness of the UX design is
potentially compromised when a hybrid tackles both - going against
the ultimate goal of UXD.
Effective Collaboration & Communication
Ultimately, true collaboration and real communication between
the designer and the developer bridge that gap that some seek to
fill with a hybrid talent. It certainly comes in handy when the
designer is aware of code limitations. Yet, at the end of the day,
it's best to leave the implementation to the development team,
share your designs early on in the process and collaborate on how
to reach for perfection without compromising user experience,
technical feasibility and project scope.
That way you get the best of both worlds -- UX that wows your
users and elegant, scalable code.
About The Author
Kathrin Peek,
The UX lead at Quotient, Kathrin's passion and expertise
are creating meaningful, simple and aesthetically pleasing paths
for all users across the digital space. Putting the user first at
every point of their journey with careful consideration and
integration of all client and technical requirements is her thing.
Prior to Quotient, Kathrin has worked with renowned agencies such
as Razorfish and frog design. When she is not being a UX fairy, she
is out cycling or digging around in her garden.